technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amu
technology.
▶Bad
According to 'Classical conditioning theory'(relation 'pleasant feeling&favorable attitude toward celebrity/spokenperson' with 'pleasant feeling&favorable attitude toward product'), a favorable feeling for celebrity attractions and a frank image which were known to the mass of people is paring to brand image when advertisement execution.(This could be adapted to the effect of
2. Current situation
2.1 Business Model
- Speed and Decision making
Ortega, Castellano wanted to take advantage of the intelligence and trust the judgement of employees throughout the company, instead of relying on a small set of decision makers. So store managers were given much more responsibility than those at other large clothing chains.
A group of people at La Coruna called "co
The first Zara shop opened its doors in 1975 in A Coruña (Spain), the city that saw the Group's early beginnings and which is now home to its central offices. Its stores can now be found in the most important shopping districts of more than 400 cities.
Zara is present in 72 countries, with a network of 1.292 stores in prime locations of major cities. Its international presence is a testam
Television
Television-----the most pervasive and persuasive of modern technologies, marked by rapid change and growth-is moving into a new era, an era of extraordinary sophistication and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possible by the marriage of television and computer technologies.
The word "television", derived fro
persuasive
*
Relative to pre-hegemon years, it is safe to say that there were no wars of grand scale among superpowers.
There does not exist, as of yet, an opposing state with equal capabilities and the will to be the world몶s police. Japan had been on the debate as a potential power big enough to restrain US for some time, but it does not show the will to be one whereas China might harbor ambit
Technology Acceptance Model)'이 있다. '이용과 충족 이론'이 종속변인으로서 충족의 효과에 보다 비중을 두고 있다면 뉴미디어의 이용과 채택 이론은 독립변인으로서 이용의 원인이나 이유에 초점을 맞추고 있다는 점에 차이가 있다고 할 수 있다.
이 장에서는 뉴미디어론3공통 1. 개혁확산이론의 발전 경향과
Technology Acceptance Model)'이 있다. '이용과 충족 이론'이 종속변인으로서 충족의 효과에 보다 비중을 두고 있다면 뉴미디어의 이용과 채택 이론은 독립변인으로서 이용의 원인이나 이유에 초점을 맞추고 있다는 점에 차이가 있다고 할 수 있다.
이 장에서는 뉴미디어론3공통 1. [15점] 개혁확산이론의 발전
Persuasion)
부여된 활동에서 성공할 수 있는 능력을 지닌 것으로 언어적으로 설득되는 사람은 문제가 발생했을 때 자기회의에 빠지거나 개인적 결함에 몰두하기보다는 더욱 열심히 노력하기 위해 동기화되고 그 노력을 지속하기 쉽다.(Litt,1988; Schunk,1989) 지각된 자기효능감에서 설득력 있게 격려하는 정
persuasion), 결정(decision), 실행(implementation), 확인(confirmation)의 단계를 거친다.
지식: 개혁 대상이 지닌 기능을 이해하고 인지
설득: 개혁에 대한 우호적 혹은 적대적 태도를 형성할 때 발생
결정: 개혁 대상을 채택 혹은 거부하는 것과 같은 의사를 택하는 행위
실행: 개인이 개혁을 직접적으로 사용하게 되